Sans Normal Vedal 7 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Joanna Sans Nova' by Monotype and 'Akagi', 'Akagi Pro', 'Anago', 'Organic', and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: branding, editorial, posters, packaging, signage, modern, dynamic, clean, friendly, sporty, emphasis, motion, clarity, contemporary tone, versatility, oblique, rounded, open apertures, smooth curves, crisp terminals.
A slanted, sans serif design with rounded, elliptical forms and smooth, continuous curves. Strokes are clean and fairly even, with gently tapered joins and subtly softened terminals that keep the texture from feeling rigid. Uppercase shapes read compact and stable, while the lowercase shows more calligraphic movement in the bowls and hooks, creating an active rhythm across words. Figures are clear and straightforward, matching the letterforms with consistent curvature and spacing.
Well-suited to branding and campaigns that benefit from a sense of speed or momentum, as well as headlines and subheads in editorial layouts. It can work effectively on posters, packaging, and signage where clean shapes and an italic voice help create emphasis and hierarchy without becoming decorative.
The overall tone is energetic and contemporary, with a forward-leaning posture that suggests motion and confidence. Rounded shapes and open counters keep it approachable, while the crisp construction maintains a professional, purposeful feel.
The design appears intended as a versatile italic sans that balances legibility with motion, offering a contemporary voice for emphasis, display, and short-to-medium text settings. Its rounded construction and steady rhythm suggest an aim for broad usability while still feeling distinctive and kinetic.
The oblique angle is consistent across capitals, lowercase, and numerals, which helps paragraphs look cohesive. Round letters like O/C/e maintain generous counters, and diagonals in forms like V/W/X/Y emphasize the font’s lively, directional character.