Sans Superellipse Ubgol 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe and 'Intro Rust' and 'Mozer' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, retro, cartoonish, chunky, approachability, impact, retro flavor, display readability, brand character, rounded corners, soft terminals, compact, bouncy, informal.
A compact, heavy sans with rounded-rectangle construction and consistently softened corners. Strokes stay monolinear, with blunt terminals and minimal contrast, producing dense, dark letterforms. Counters are relatively tight (notably in B, P, R, and 8), while curves in C, G, S, and 3 are squarish and superelliptical rather than purely circular. The overall rhythm is slightly irregular and hand-leaning despite the geometric basis, with short extenders and sturdy verticals that keep the texture solid in text.
Best suited to short-form display work where impact and personality matter: headlines, packaging, labels, signage, and brand marks. It can work in brief text at larger sizes, where the rounded corners and compact counters remain clear.
The face reads warm and approachable, with a toy-like, mid-century display energy. Its rounded geometry and thick strokes create an upbeat, casual tone that feels friendly rather than technical or corporate.
The design appears intended to combine a geometric rounded-rectangle skeleton with a lively, informal feel, delivering strong color on the page and an instantly friendly voice for attention-grabbing display typography.
The numeral set matches the same rounded-rect logic, with a simple, sturdy “1” and compact, chunky “2/3/5” shapes. The lowercase maintains the same weight and softness; bowls and joins (e.g., m, n, u) are tightly packed, emphasizing a bold, poster-like presence.