Sans Superellipse Ubmep 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'PF DIN Text' by Parachute and 'Calps' by Typesketchbook (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, stickers, playful, punchy, retro, cartoonish, friendly, attention grab, friendly impact, retro display, playful branding, blocky, rounded, compact, chunky, soft-cornered.
This typeface uses heavy, compact strokes with softened corners and rounded-rectangle (superellipse) geometry throughout. Curves are squarish rather than circular, and counters tend to be tight, producing a dense, poster-like color on the line. Terminals read as blunt and gently rounded, with simple, sturdy joins and minimal interior detailing. The overall rhythm is energetic and unevenly wide from glyph to glyph, giving the alphabet a hand-cut, display-oriented presence rather than a strictly modular feel.
Best suited to headlines and short-form copy where strong presence is needed, such as posters, packaging fronts, brand marks, and playful editorial titling. It also works well for labels, stickers, and social graphics where a friendly, high-impact display style helps text stand out.
The tone is bold and approachable, mixing a retro sign-painting sensibility with a cartoon-like friendliness. Its chunky silhouettes and softened edges communicate warmth and humor while still feeling assertive and attention-grabbing.
The design appears intended to deliver maximum visual impact with a soft, approachable edge—combining sturdy, block-like construction with rounded-rectangle forms for a distinctive, upbeat display voice.
The figures follow the same squarish-round logic as the letters, with thick shapes and compact apertures that favor impact over fine detail. At smaller sizes the tight counters and dense stroke mass may reduce clarity, while at larger sizes the distinctive rounded-block forms become a key part of the personality.