Sans Normal Argug 5 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Latino Gothic' by Latinotype, 'Jasan' by Storm Type Foundry, and 'Brute Sans' by Wiescher Design (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, neutral, clean, technical, friendly, clarity, versatility, modernity, simplicity, legibility, geometric, rounded, crisp, minimal, open.
A clean, geometric sans with round, even curves and largely uniform stroke thickness. Terminals are straightforward and crisp, with circular bowls and smooth joins that keep the texture consistent across sizes. Proportions feel balanced and contemporary, with open counters and clear apertures; the lowercase shows a simple, single-storey construction in letters like a and g, reinforcing the geometric tone. Numerals follow the same smooth, rounded logic, with clear differentiation between forms.
Well-suited to interface copy, product and corporate branding, and general-purpose editorial layouts where clean readability is needed. The geometric structure and open shapes also make it a solid choice for signage, presentations, and other contexts that benefit from clear, contemporary letterforms.
The overall tone is modern and neutral, with a friendly softness coming from the circular shapes and open counters. It reads as straightforward and dependable rather than expressive, giving a quiet, contemporary voice that suits functional communication.
Designed to provide a modern, general-purpose sans that prioritizes clarity and consistency through geometric construction and restrained detailing. The simple lowercase forms and rounded bowls suggest an aim for approachable neutrality that works across both text and display settings.
Spacing and rhythm appear even, producing a steady typographic color in the paragraph sample. The round forms (notably O/C/G and the curved lowercase) contribute to smooth text flow, while the simple constructions maintain clarity in both display and reading sizes.