Sans Normal Rukaf 2 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Negara Serif' by Monoco Type (names referenced only for comparison).
Keywords: ui text, branding, packaging, posters, editorial, friendly, casual, approachable, soft, modern, legibility, approachability, modern utility, softness, rounded, open counters, humanist, lively, warm.
A rounded sans with softly tapered stroke endings and gently modulated curves. Proportions feel compact and sturdy in the capitals, while the lowercase shows a tall x-height and open apertures that keep words readable. Curves are smooth and circular (not geometric-rigid), with a slightly hand-influenced rhythm in diagonals and joins—especially visible in letters like K, V, W, and the lowercase g and y. Numerals are clear and straightforward, with rounded terminals that match the rest of the set.
Works well for interface copy, product branding, and packaging where a friendly voice is needed without sacrificing legibility. It also suits headlines and short editorial passages thanks to its open counters and consistent rhythm, producing a clean, approachable text color in paragraphs.
The overall tone is warm and informal, balancing clarity with a relaxed, conversational feel. Its rounded terminals and open shapes make it feel inviting rather than technical, with a mild “everyday” friendliness suited to consumer-facing text.
Designed to provide an easygoing sans for everyday reading and communication, prioritizing openness, softness, and consistent readability. The rounded finishing and lively letterforms suggest an aim to feel contemporary and welcoming across both display and text settings.
Round punctuation and dots (notably the i/j tittles) reinforce the soft character. The double-storey lowercase g adds a more typographic, text-oriented voice, while the simplified, open forms elsewhere keep the texture light and readable.