Sans Normal Madas 10 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'Bantat' by Jipatype, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: sports branding, headline, poster, gaming ui, product packaging, sporty, tech, aggressive, dynamic, futuristic, high impact, convey speed, modern branding, display clarity, competitive tone, slanted, geometric, rounded, compact, streamlined.
A heavy, slanted sans with wide, low-slung proportions and rounded geometry. Strokes are thick and largely uniform, with broad curves in letters like O/Q/C and squared-off terminals that often finish in angled cuts. Counters are relatively tight, and the design leans on smooth, elliptical shapes paired with sharp, aerodynamic corners for a fast, forward-leaning rhythm. The lowercase maintains a single-storey a and g, a compact shoulder on r, and a sturdy, simplified construction throughout; figures are bold and blocky with curved bowls and open apertures where needed for clarity.
Best suited to high-impact settings such as sports and esports identities, team marks, event posters, campaign headlines, and bold packaging or product titling. It can also work for attention-grabbing UI labels or interface headings where a fast, technical voice is desired, but it is less suited to long-form text due to its density and strong slant.
The overall tone is energetic and performance-driven, with a distinctly modern, engineered feel. Its slant and wide stance suggest speed and momentum, making it read as assertive and competitive rather than formal or delicate.
The design appears intended to deliver maximum punch with a streamlined, speed-oriented silhouette. By combining rounded, geometric bowls with aggressive angled terminals and a pronounced forward slant, it aims to project motion, strength, and modernity in display typography.
The letterforms show a consistent pattern of angled shears and rounded corners, creating a “machined” look that stays cohesive across uppercase, lowercase, and numerals. The dense blackness and tight internal space favor impact at display sizes, where the geometric curves and cuts are most legible.