Sans Normal Kyrew 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Altersan' by Eko Bimantara, 'Famiar' by Mans Greback, 'Amfibia' and 'Karibu' by ROHH, and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, loud, contemporary, playful, impact, motion, approachability, modernity, display, rounded, soft corners, compact, heavy, oblique.
A heavy, right-leaning sans with rounded terminals and smoothly curved joins that keep the texture soft despite the mass. The bowls and counters are generously open for the weight, while shoulders and diagonals are simplified into sturdy, slightly compressed forms that create a consistent, punchy rhythm. Stroke endings are clean and blunt with subtle rounding, and overall spacing feels tight but readable, producing a dense, poster-like color on the page.
Best suited for short-to-medium text at display sizes such as headlines, posters, brand marks, packaging callouts, and promotional graphics where impact and speed are desired. It can also work for UI banners or titles when you want a bold, friendly emphasis, but the heavy weight will dominate at small sizes.
The tone is energetic and approachable, with a sporty, ad-forward feel. Its rounded edges and bold slant make it come across as friendly and upbeat rather than severe, suited to attention-grabbing messaging.
The design appears intended as an energetic, modern display sans that combines a strong, compact footprint with softened geometry, using an assertive slant to suggest movement and emphasis.
The numerals and uppercase forms read as particularly compact and robust, emphasizing a strong headline presence. The oblique angle is pronounced enough to signal motion, while the simplified curves keep the style cohesive across letters and figures.