Sans Superellipse Ugnog 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Prima Sans' by Bitstream, 'FF Signa' and 'FF Signa Round' by FontFont, 'Anele Pro' by Ole Sondergaard, and 'Core Sans N' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, modern, dynamic, friendly, impact, motion, approachability, rounded, chunky, soft corners, oblique, compact apertures.
A heavy, oblique sans with broad proportions and rounded-rectangle construction throughout. Strokes are thick and even, with softened corners and closed, compact counters that emphasize mass and solidity over delicacy. Curves and terminals feel superelliptical rather than purely circular, giving bowls and shoulders a squared-off roundness. The rhythm is punchy and slightly compressed in the interior spaces, producing strong silhouettes and high impact at display sizes.
Best suited to headlines, posters, and prominent UI or campaign callouts where strong silhouettes and speed cues matter. The rounded, chunky forms also work well for logos, packaging, and sports/fitness branding that benefits from a bold, modern presence. It is most effective in short phrases, titles, and large-scale typography where counters and details aren’t required to carry long-form readability.
The overall tone is energetic and confident, with a sporty, forward-leaning feel. Rounded corners keep the voice approachable rather than harsh, balancing aggression with a friendly, contemporary warmth. It reads as bold and promotional, suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a fast, slanted stance while staying contemporary and approachable through rounded-rectangle geometry. It prioritizes bold presence, consistent texture, and brand-forward clarity for display typography.
The oblique slant is consistent across caps, lowercase, and numerals, reinforcing motion. Letterforms favor sturdy joins and simplified shapes, while diagonals and curves stay smooth and thick, maintaining an even texture in headings and short lines. The numerals match the alphabet’s blocky roundness, supporting cohesive branding across text and numbers.