Sans Superellipse Jidol 2 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Gltp Starion' by Glowtype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, stickers, playful, chunky, friendly, retro, punchy, display impact, approachability, retro flavor, logo friendly, geometric softness, rounded, soft corners, bulky, compact counters, cartoonish.
A heavy, soft-cornered sans with a rounded-rectangle (superellipse) construction and broad, blocky proportions. Strokes are consistently thick with gentle modulation, and terminals are smoothly rounded rather than sharp, giving the shapes a molded, almost inflated feel. Counters are compact and often squarish, and many joins are softened, which increases dark area and visual weight. The overall rhythm is dense and sturdy, with simplified forms and wide footprints that read clearly at large sizes.
Best suited for headlines, posters, packaging, and logo or wordmark work where a bold, friendly presence is needed. It also fits playful branding, event graphics, children’s or casual entertainment contexts, and short UI labels where a soft, approachable tone is desired. Use with generous spacing and size for maximum clarity and character.
The font projects a friendly, playful confidence—bold without feeling aggressive. Its softened geometry and chunky silhouettes evoke retro display lettering, toy-like packaging, and casual headline typography. The tone is approachable and energetic, leaning toward fun and informal communication.
Likely designed as an expressive display sans built from rounded, superelliptical primitives to deliver maximum impact with a warm, approachable feel. The simplified geometry and compact counters suggest an emphasis on bold silhouette recognition and brand-friendly personality rather than long-form text comfort.
Uppercase forms feel especially architectural and stable, while lowercase shows more quirky, simplified construction that enhances the casual character. Numerals follow the same rounded, compact logic, creating a cohesive set for big, attention-grabbing uses. In longer text blocks the strong massing and tight internal spaces can make paragraphs feel dark, favoring short bursts of copy over continuous reading.