Sans Normal Okdem 20 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks, 'Lapidaria' by SIAS, and 'Entendre' by Wordshape (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, modern, friendly, confident, straightforward, approachable, clarity, impact, simplicity, versatility, accessibility, rounded, geometric, clean, crisp, open counters.
The design is a clean, geometric-leaning sans with broad, open counters and smoothly rounded bowls. Strokes stay visually even, with crisp terminals and a steady baseline that produces a solid, modern texture in text. Uppercase forms feel stable and simple, while the lowercase keeps a compact, readable silhouette; the single-storey “a” and “g” reinforce the straightforward, contemporary character. Numerals share the same rounded logic and read clearly at display sizes.
It suits branding and packaging that want a modern, approachable voice, as well as headlines, posters, and marketing statements where strong presence matters. The even texture and open forms also make it a solid option for UI components, navigation, and short-to-medium text blocks on screens, especially where a friendly but decisive tone is desired.
This typeface conveys a confident, contemporary tone with an approachable, everyday practicality. Its rounded structure and calm rhythm feel friendly rather than severe, while the heavy presence keeps it assertive and attention-getting.
The font appears designed to deliver clear, unambiguous letterforms with a contemporary, no-nonsense feel. Its proportions and smooth curves prioritize quick recognition, while the heavier color supports strong typographic presence for headings and prominent UI labels.
The overall spacing and shapes create a dense, stable typographic color; rounded bowls (notably in C/O/Q and the lowercase) keep the texture smooth, while the sharp joins in forms like K, V, W, and X add a crisp, engineered edge.