Sans Normal Viguy 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Corelia' and 'Mazot' by Hurufatfont, and 'Core Sans E' by S-Core (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, sporty, dynamic, modern, confident, friendly, impact, momentum, modern branding, display legibility, clarity, rounded, geometric, oblique, high impact, clean.
This typeface is a slanted, heavy sans with rounded, geometric construction and smooth curves paired with straight, slightly tapered joins. Counters are open and generously sized for the weight, and terminals tend to be cleanly cut rather than pointed. The uppercase set reads compact and stable with broad bowls (B, D, O) and a clear, circular rhythm, while the lowercase shows simple, single-storey forms (a, g) and sturdy vertical stems. Numerals are wide and sturdy, with curved shapes that match the letterforms and an overall emphasis on solid silhouettes and even stroke color.
It performs best in headlines, logos, and short emphatic lines where the strong weight and oblique stance can carry attention. It also suits posters, packaging, and wayfinding or promotional signage, particularly when a modern, sporty voice is desired and clarity at larger sizes is important.
The overall tone is energetic and assertive, with an athletic, forward-leaning motion that feels contemporary and purposeful. Rounded shapes soften the impact, keeping it approachable rather than aggressive, while the strong weight and consistent slant add urgency and momentum.
The design appears intended to deliver a bold, contemporary sans voice with built-in motion, combining geometric roundness and a consistent slant to create impactful word shapes. Its simplified forms and open counters suggest an aim for legibility and recognizability in branding and display settings.
Spacing appears tuned for display and short text: letters feel comfortably separated but still dense enough to form a cohesive, dark word shape. The slant is consistent across capitals, lowercase, and figures, producing a steady rightward flow and a distinctly branded, headline-oriented texture.