Sans Normal Piliv 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra and 'Tolyer' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids media, logos, playful, friendly, chunky, retro, comic, attention grab, friendly display, retro flavor, bold simplicity, rounded, soft, bubbly, blunt, compact.
A heavy, rounded sans with soft corners and bulbous terminals throughout. Strokes are consistently thick with minimal contrast, and counters are relatively small, giving the letters a dense, punchy texture. The shapes lean on broad curves and gently flattened joins, with an overall slightly irregular, hand-cut feel that keeps the rhythm lively. Uppercase forms are wide and simple, while lowercase maintains sturdy proportions and clear, single-storey constructions where applicable; numerals match the same rounded, weighty build for a cohesive set.
Best suited for display typography such as headlines, posters, signage, packaging, and bold brand marks where a friendly, high-impact voice is needed. It can work for short UI labels or social graphics at larger sizes, but extended paragraphs may feel heavy and crowded due to the dense stroke and small counters.
The tone is upbeat and approachable, with a bold, cartoonish friendliness that feels informal and attention-grabbing. Its soft geometry and chunky mass read as fun rather than severe, lending a nostalgic, poster-like character.
The design appears intended to deliver maximum visual presence with a warm, rounded personality, prioritizing bold shapes and character over strict geometric precision. It aims to read as approachable and fun while remaining straightforward and sans in structure.
In text, the heavy color and tight apertures create strong impact but can reduce clarity at smaller sizes; it performs best when given room to breathe via generous tracking and line spacing. The overall silhouette is highly distinctive, making it well-suited to short phrases and display settings.