Sans Normal Agreh 7 is a bold, narrow, low contrast, upright, short x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, playful, approachable, casual, impact, clarity, approachability, display, rounded, soft corners, compact, blocky, sturdy.
A compact, rounded sans with thick, even strokes and softened terminals. Curves tend toward circular bowls (notably in C, O, Q, and e) while verticals remain firm and slightly squared, creating a steady, chunky rhythm. Counters are relatively small for the weight, apertures are moderately closed, and spacing feels tight but consistent, giving words a dense, cohesive texture. Numerals follow the same simplified, rounded construction with clear, straightforward silhouettes.
Works best in display settings such as headlines, posters, packaging, and storefront-style signage where its dense weight and rounded forms can project confidently. It can also support branding elements and short UI labels when a friendly, durable tone is desired, though extended text may benefit from larger sizes and extra line spacing.
The overall tone is warm and informal, with a slightly retro sign-painter energy. Its rounded shapes and heavy presence read as friendly and sturdy rather than sharp or technical, lending a playful, approachable voice to headlines and short messages.
Likely intended as a versatile, no-nonsense display sans that stays legible and impactful while maintaining a personable, rounded feel. The simplified shapes and consistent stroke treatment suggest an emphasis on clarity and bold presence over delicate detailing.
The design balances geometric bowls with subtly flattened edges, which keeps it from feeling purely circular and adds a pragmatic, workmanlike character. At larger sizes the compact proportions create strong punch, while in longer lines the dense color can feel heavy without generous leading.