Sans Other Pyry 7 is a very bold, normal width, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, signage, industrial, brutalist, retro, assertive, playful, impact, display branding, industrial voice, retro styling, texture, angular, faceted, blocky, irregular, condensed feel.
A heavy, angular display sans built from faceted, wedge-like strokes and hard corners. Letterforms are largely monolinear in feel but show subtle internal modulation caused by chiseled terminals and notched joins. Counters are compact and often polygonal, with cut-ins and beveled edges that create a rhythmic, slightly irregular silhouette across words. The lowercase keeps a tall presence with simplified, blocky constructions, while figures and capitals maintain the same carved, geometric logic for a cohesive, poster-ready texture.
Best suited to headlines, posters, logos, and bold branding where the faceted shapes can be appreciated at larger sizes. It also works well for packaging, event graphics, and punchy signage that benefits from an industrial, block-cut look. For extended reading, it functions more as an accent type due to its dense texture and stylized details.
The overall tone is bold and mechanical, with a carved/pressed character that reads as industrial and slightly retro. Its sharp geometry and uneven facets add a raw, handmade edge that can feel both tough and energetic. In longer lines it creates a busy, attention-grabbing pattern that leans more expressive than neutral.
The design appears intended to deliver maximum impact through chiseled geometry and a consistent, cut-in construction that distinguishes it from neutral grotesques. It aims to evoke a fabricated, stamped, or hand-carved aesthetic while staying firmly within a sans framework for strong, immediate legibility in display settings.
Distinctive notches and bevels on terminals and interior corners give many glyphs a cut-metal or woodcut impression, producing strong word shapes at headline sizes. Spacing appears visually balanced for display use, with forms that retain recognition despite their stylized, angular simplification.