Sans Faceted Niti 7 is a very bold, narrow, medium contrast, upright, normal x-height font visually similar to 'Block Capitals' by K-Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, athletic, assertive, rugged, retro, impact, compact fit, toughness, blocky, angular, chamfered, octagonal, condensed.
A heavy, condensed display sans built from straight strokes and clipped corners, replacing curves with chamfered, faceted joins. Letterforms are compact with tight interior counters and an overall octagonal geometry, creating a firm, poster-like texture in text. Terminals are flat and squared, with consistent stroke weight and a mechanical, constructed rhythm across caps, lowercase, and numerals.
Best suited for bold headlines and short, high-contrast messaging where its faceted shapes can read clearly at larger sizes—such as posters, sports and team branding, event graphics, packaging, and attention-grabbing signage. It can also work for labels or UI callouts when a strong, engineered look is desired, but its dense counters favor display sizes over long body text.
The overall tone is bold and no-nonsense, with an industrial and athletic energy that reads as tough, utilitarian, and slightly retro. Its faceted construction evokes stenciled or engineered signage, giving it a commanding, high-impact presence.
The design appears intended to deliver maximum visual impact in a compact width, using chamfered, planar forms to suggest durability and precision. Its consistent, constructed geometry prioritizes punchy legibility and a strong silhouette for branding and display typography.
The caps dominate with broad verticals and clipped diagonals (notably in A, M, N, V, W), while rounded characters like O, C, and G are rendered as multi-sided forms. Lowercase keeps the same angular logic and compact spacing, and the numerals match the blocky, chamfered style for cohesive headline setting.