Sans Normal Mobur 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Sixta' by Hoftype, 'PG Gothique' by Paulo Goode, 'Otoiwo Grotesk' by Pepper Type, and 'Rational' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, confident, friendly, sporty, retro, impact, approachability, legibility, display use, brand voice, rounded, soft corners, blocky, compact, punchy.
A heavy, rounded sans with blocky proportions and generous curves that soften the overall mass. Strokes are monoline and sturdy, with large counters and smooth, circular bowls in letters like O, C, and G. Terminals are mostly squared-off but subtly rounded, giving a clean, machined feel rather than a sharp geometric one. The lowercase is compact with sturdy stems and simple joins, while the numerals match the same dense, high-impact color and broad silhouettes.
Best suited for short, attention-grabbing settings such as headlines, posters, logos, signage, and packaging where maximum impact is desired. It can work for brief subheads or callouts, but extended paragraph text may feel visually dense due to the heavy, compact rhythm.
The font projects a confident, upbeat tone with a friendly bluntness. Its thick shapes and rounded edges read as approachable and energetic, evoking a retro signage and athletic-branding sensibility without feeling decorative.
The design appears intended to deliver high-impact readability with a friendly, rounded voice. Its sturdy monoline construction and softened geometry suggest a goal of versatile display use across modern branding, signage, and promotional typography.
In text, the strong weight creates a tight typographic color, making spacing and word shapes feel chunky and assertive. The broad forms favor headline use, where the roundness and large counters help maintain clarity at larger sizes.