Sans Normal Sugiy 4 is a very bold, wide, high contrast, upright, tall x-height font visually similar to 'Gella Display' by Slava Antipov (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, punchy, impact, legibility, approachability, contemporary branding, display emphasis, geometric, rounded, soft corners, chunky, clean.
A heavy, geometric sans with broad proportions, smooth curves, and subtly softened corners. Bowls and counters are large and open, with circular/elliptical construction in letters like O, C, and e, giving a consistent, engineered rhythm. Strokes terminate cleanly and predominantly straight, while diagonals (A, V, W, X, Y) are robust and crisp. Lowercase forms are compact and sturdy with a high x-height feel, and numerals are similarly broad with generous interior space for strong clarity at display sizes.
Best suited to display settings such as headlines, posters, and large-scale branding where its broad, rounded forms can create immediate impact. It also works well for packaging and signage that benefits from friendly strength and quick readability at a distance.
The overall tone is bold and approachable—confident without feeling aggressive. Its rounded geometry and ample counters lend a friendly, contemporary voice that reads as energetic and slightly playful, suitable for attention-grabbing messaging.
The font appears designed to deliver maximum visual presence with a clean, geometric construction, prioritizing bold legibility and a contemporary, approachable personality for modern branding and display typography.
The design leans on simple, high-impact silhouettes rather than delicate detailing, producing strong word shapes and clear letterforms in short bursts of text. The consistent geometric logic across letters and figures helps it feel cohesive in headlines and branding systems.