Sans Normal Peron 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Gella Display' by Slava Antipov (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, approachable, retro, impact, friendliness, retro flavor, display legibility, rounded, soft, chunky, bubbly, high impact.
A heavy, rounded sans with broad proportions and generously curved terminals. Strokes are consistently thick with soft corners and subtle modulation, giving counters a slightly squarish-oval feel rather than perfect circles. The uppercase is compact and blocky, while the lowercase keeps simple, geometric construction with sturdy stems and wide bowls; apertures tend to be somewhat closed, emphasizing mass and solidity. Numerals match the same chunky, rounded construction for a cohesive, display-forward rhythm.
Best suited to headlines and short bursts of text where boldness and friendliness are desirable—posters, signage, packaging, and brand marks. It can also work for playful UI accents or labels, especially at larger sizes where the rounded details and tight apertures remain clear.
The overall tone is upbeat and approachable, combining a confident, poster-like weight with soft, friendly curves. It reads as playful and slightly retro, with a toy-like warmth that feels inviting rather than severe.
The design appears aimed at delivering maximum impact with a soft, approachable voice: a rounded display sans that stays clean and geometric while projecting warmth and personality.
Round letters like O and Q show thick rings and roomy interior space relative to the stroke, while forms such as S and Z lean into flattened curves and sturdy horizontals that reinforce a grounded, “built” look. The set maintains strong visual consistency across caps, lowercase, and figures, prioritizing silhouette clarity and impact.