Print Apmam 12 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: children’s materials, packaging, social posts, headlines, posters, friendly, casual, playful, approachable, handmade, human touch, approachability, clarity, informality, rounded, monoline, bouncy, open, simple.
This typeface uses a clean, monoline handwritten construction with softly rounded turns and gently tapered stroke endings. Letterforms are mostly open and airy, with simplified geometry and a slightly bouncy baseline rhythm that keeps the texture lively. Caps are tall and straightforward, while lowercase forms stay compact and legible, favoring single-storey shapes and uncluttered counters. Overall spacing reads even, though character widths vary in a natural, hand-drawn way.
It works well for short to medium text where a personable, hand-lettered feel is desired, such as children’s content, casual packaging, invitations, and social media graphics. It’s also a good fit for headings and callouts in presentations or posters that benefit from an approachable tone.
The overall tone is friendly and informal, suggesting everyday notes, classroom materials, or lighthearted branding. Its relaxed rhythm and rounded forms convey warmth and approachability without feeling overly decorative. The result is playful but still clear enough for practical reading.
The design appears intended to capture the look of quick, neat hand printing—consistent enough to read smoothly, but varied enough to retain a natural, human character. It prioritizes friendliness and clarity through rounded shapes, open counters, and a steady monoline stroke.
Numerals follow the same handwritten logic, with simple, open constructions and smooth curves that match the letters. Diacritics shown (dots on i/j and the apostrophe in the sample) are small and neatly placed, reinforcing the tidy, readable feel.