Sans Normal Agreh 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Whitney' by Hoefler & Co., 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, ui labels, friendly, modern, confident, clean, approachable, clarity, impact, approachability, versatility, rounded, geometric, soft corners, sturdy, high legibility.
This typeface is a sturdy sans with rounded, geometric construction and smooth, continuous curves. Strokes are heavy and even, with minimal modulation and broadly circular bowls (notably in O, C, G, and the lowercase o/e). Terminals are largely blunt with subtly softened corners, producing a calm, solid rhythm. Proportions lean wide and open, with generous counters and clear interior spaces; the lowercase shows a two-storey g and a single-storey a, while the overall spacing reads comfortably roomy at display sizes.
It performs well in headlines, short blocks of copy, and prominent UI labels where clarity and impact are needed. The open counters and even stroke weight support strong legibility in branding, packaging, and poster-style layouts, especially at medium to large sizes.
The overall tone is friendly and contemporary, pairing a confident weight with softened geometry. It feels straightforward and welcoming rather than technical or formal, making text appear bold, clear, and approachable.
The design appears intended to deliver an accessible, modern sans voice with strong presence and smooth, rounded geometry. It prioritizes quick recognition and consistency across letters and figures, aiming for a versatile display-to-interface feel without ornamental distraction.
Round letters maintain consistent curvature and weight, while diagonals (V, W, Y, X) are robust and stable. Numerals are simple and legible with large counters, matching the letterforms’ rounded geometry and giving figures a strong, signage-like presence.