Sans Normal Sugov 3 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to '19-PRA' by ILOTT-TYPE (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, sporty, friendly, retro, impact, momentum, approachability, display emphasis, oblique, rounded, compact, punchy, soft corners.
A heavy, right-leaning sans with rounded terminals and smooth, oval-driven curves. Strokes are thick and consistent with moderate contrast, producing a compact, high-impact texture. Counters are relatively tight (notably in a, e, s, and 8), while broad curves in C, G, O, and S keep the overall feel soft rather than rigid. The numerals and capitals share the same forward slant and sturdy build, giving the set a cohesive, poster-ready rhythm.
Best suited for headlines, short blurbs, and display settings where its dense, rounded forms can read as bold and energetic. It works well for branding and packaging that aims for warmth and momentum, and it can fit sporty or retro-leaning identities when set with ample spacing and clear hierarchy.
The overall tone is lively and approachable, combining a sporty forward motion with a slightly retro, sign-like friendliness. Its weight and slant make it feel confident and upbeat, suited to expressive messaging rather than quiet neutrality.
The design appears intended to deliver strong visual impact with a smooth, rounded sans construction, using a pronounced slant to add speed and emphasis. Its consistent weight and compact counters suggest a focus on attention-grabbing display typography that remains friendly rather than aggressive.
The italic angle is pronounced, and the wide, rounded joins in letters like m, n, and u create a flowing, continuous cadence. Diacritics and dots appear robust and clearly integrated, matching the heavy color of the letterforms.