Sans Normal Kyruh 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Grange' and 'Grange Rough' by Device; 'Baramee', 'Nirand', 'Ponlamai', and 'Puipui' by Jipatype; and 'Levnam' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, promotions, playful, friendly, sporty, bold, lively, impact, approachability, motion, attention, rounded, soft, bouncy, chunky, slanted.
A heavy, right-slanted sans with rounded terminals and inflated, soft-cornered shapes. Strokes are thick and smooth with gentle modulation, producing a cushioned, almost rubbery texture rather than crisp geometry. Counters stay fairly open for the weight, and curves dominate with minimal sharp joins; diagonals and arms feel slightly tapered and dynamically angled. The overall rhythm is energetic and compact, with a consistent forward lean across uppercase, lowercase, and numerals.
Best used at display sizes where its bold, slanted silhouettes can carry short phrases, headlines, and calls to action. It fits branding and promotional contexts—especially sporty or youthful themes—plus packaging and social graphics where a friendly, high-impact voice is needed.
The tone is upbeat and approachable, leaning toward casual, sporty confidence rather than formal authority. Its rounded forms and strong slant read as friendly and kinetic, suggesting motion and enthusiasm. The overall impression is fun and contemporary, suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a warm, accessible personality, combining a pronounced slant with rounded, weighty letterforms to create a sense of motion and immediacy. It prioritizes strong presence and cheerful readability for display typography.
Uppercase and lowercase share a cohesive, rounded construction, and the numerals match the same soft, forward-driving stance. In text, the heavy color and slant create a strong word shape and a dense typographic “block,” emphasizing impact over fine-detail nuance.