Sans Normal Lilis 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type, 'Air Superfamily' by Positype, 'Ordina' by Schriftlabor, 'Predige' by Type Dynamic, and 'Tablet Gothic' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, assertive, sporty, energetic, modern, friendly, impact, emphasis, motion, clarity, modernity, slanted, compact, chunky, rounded, clean.
A heavy, right-slanted sans with broad, compact letterforms and smooth, rounded corners. Strokes are uniformly thick with minimal contrast, and curves are built from clear, oval-like bowls that stay open and legible at size. The italic construction looks structurally "drawn" rather than simply mechanically sheared, with consistent diagonals and sturdy joins that keep counters from collapsing. Spacing and widths vary naturally across the set, creating a lively rhythm while maintaining a tight, impactful overall texture.
Best suited to short, high-impact text such as headlines, posters, and punchy taglines where the weight and slant can drive emphasis. It also fits branding and packaging that need a confident, energetic presence, and works well for sports or active-lifestyle visuals where forward motion and strength are desirable.
The overall tone is bold and energetic, with a sporty, forward-moving feel created by the pronounced slant and dense black shapes. Its rounded geometry softens the weight, adding approachability and a contemporary, retail-friendly confidence. The result reads as punchy and attention-seeking without becoming decorative.
The design appears intended to deliver maximum impact with a clean, contemporary sans structure, combining a strong italic stance with rounded, low-detail forms for clarity. It prioritizes bold presence and quick recognition, aiming to remain readable and cohesive in large display applications while projecting speed and confidence.
Uppercase forms emphasize strong diagonals (notably in A, N, V, W, X, Y), while the lowercase maintains simple, robust shapes with single-storey construction in key letters that reinforces a straightforward, modern voice. Numerals are thick and stable, matching the text weight and staying highly prominent in running copy and headline settings.