Sans Normal Logum 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Flaco' by Letter Edit, 'Avenir Next Paneuropean' by Linotype, 'DIN Next' and 'DIN Next Paneuropean' by Monotype, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, assertive, modern, energetic, punchy, impact, speed, display, branding, attention, slanted, geometric, compact, rounded, ink-trap free.
A heavy, slanted sans with broad, rounded construction and largely uniform stroke thickness. The letterforms lean forward with a consistent italic angle, and the overall geometry favors circular counters (notably in O, Q, 0, 8, 9) paired with straight, forceful terminals. Proportions feel compact and sturdy: lowercase bowls are full, stems are thick, and apertures run relatively tight, producing dense, high-impact words. Numerals are similarly chunky and smooth, with simple, continuous curves and minimal detailing.
Best suited to short, prominent text where weight and slant can do the work—headlines, posters, and high-contrast marketing layouts. It also fits sporty or performance-oriented branding, bold packaging callouts, and digital ads where quick recognition at a distance is important.
The tone is bold and action-oriented, with a forward-leaning stance that reads fast and confident. It feels contemporary and promotional—more about momentum and impact than restraint or delicacy.
The design appears intended to deliver maximum visual impact in an italicized, contemporary sans voice, combining sturdy rounded shapes with a fast, forward motion for attention-grabbing display typography.
Round forms stay clean and uncluttered, while diagonals (V, W, X, Y, k) create a strong rhythmic zig-zag that enhances the sense of speed. Spacing in the sample text appears intentionally snug, reinforcing a compact, headline-driven texture.