Sans Superellipse Irma 7 is a very bold, very wide, high contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, packaging, sports graphics, industrial, retro, punchy, mechanical, playful, impact, texture, signage, distinctiveness, retro modern, blocky, rounded corners, ink-trap cuts, stencil-like, compact counters.
A heavy, geometric sans with broad, squared proportions softened by rounded-rectangle curves in bowls and counters. Strokes are monolinear and massively weighted, with frequent narrow cut-ins and notches at joins and interior corners that create a subtle stencil/ink-trap effect. Apertures and counters run tight, producing compact interior whitespace and a dense color in text. Curves tend toward superellipse-like rounds, while horizontals and verticals terminate in blunt, squared ends, yielding a stable, poster-ready silhouette.
Best suited to short, high-impact settings such as posters, hero headlines, logos, packaging fronts, and bold brand marks where its dense color and distinctive notched construction can be appreciated. It can also work for sports, event, and product graphics that benefit from an industrial, engineered voice, while longer passages will feel intentionally heavy and textured.
The overall tone is loud and assertive, blending utilitarian signage energy with a retro, arcade-meets-industrial flavor. The small notches and sliced joins add a slightly mischievous, engineered character—more playful than purely brutal—while keeping a tough, mechanical confidence.
The design appears intended to deliver maximum impact through wide, rounded-rect geometry and tightly controlled counters, while adding functional-looking cut-ins that evoke ink traps or stencil cuts. The goal reads as a display workhorse that stays geometric and friendly in its curves, but unmistakably strong and attention-grabbing in silhouette.
In continuous text the tight counters and deep weight create strong word-shapes with pronounced rhythm from the repeated notches, which can read as intentional texture. Numerals and capitals maintain the same chunky geometry, with the cut details helping distinguish similar shapes at display sizes.