Sans Normal Allep 12 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Benton Sans Std' by Font Bureau and 'Energy Grotesk' by Tall Chai (names referenced only for comparison).
Keywords: branding, headlines, posters, signage, packaging, modern, friendly, confident, straightforward, neutral, clarity, impact, simplicity, legibility, geometric, rounded, open counters, clean, broad proportions.
A geometric sans with generously rounded bowls, smooth joins, and minimal stroke modulation. Proportions are notably expansive, creating a wide stance and airy interior counters, especially in letters like O, D, and Q. Terminals are clean and mostly flat, curves are continuous and circular-leaning, and spacing appears comfortable for large setting; the lowercase shows single-storey a and g, reinforcing a simplified, modern construction.
Well-suited for branding and identity systems that want a modern, approachable sans with a big footprint. It works especially well for headlines, posters, packaging, app splash screens, and signage where wide forms and open counters improve quick recognition. In editorial or UI settings it can shine for titles, short callouts, and navigational labels where a clean, expansive rhythm is desirable.
The tone is clean and contemporary, with a confident, straightforward voice. Its open, rounded shapes feel friendly and accessible, while the broad proportions add a bold, display-like presence. Overall it reads as modern and pragmatic rather than decorative.
This design appears intended to deliver clear, no-nonsense reading with a contemporary geometric flavor. The wide proportions and open counters prioritize visibility and a strong silhouette, suggesting it’s meant to hold up well in prominent sizes and bold typographic layouts. The simplified lowercase constructions point to an emphasis on approachable, modern clarity.
Round letters maintain consistent geometry, while diagonals (V, W, X, Y) keep crisp angles that balance the softer curves. Numerals are similarly broad and readable, with smooth, continuous curves in 6/8/9 and a simple, sturdy 1.