Sans Normal Almut 7 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Sztos' by Machalski and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, clean, punchy, impact, clarity, modernity, approachability, geometric, rounded, blocky, open counters, high legibility.
A heavy, geometric sans with broad proportions and smooth, round construction in curves and bowls. Strokes are consistently thick with minimal modulation, producing a solid, even color in text. Terminals are mostly straight and clean, while counters are generous and open, helping shapes stay readable at display sizes. Uppercase forms feel wide and stable; lowercase has a tall, prominent x-height and simplified, sturdy details (notably in a single-storey-style “a” and rounded “g”). Numerals follow the same robust, circular logic with strong, clear silhouettes.
Best suited for headlines, posters, branding, and packaging where a bold, spacious sans can deliver high impact. It also works well for signage and short UI labels when clarity and quick recognition matter, especially at larger sizes.
The tone is direct and contemporary, with a friendly softness coming from rounded curves and open counters. Its weight and width make it feel assertive and attention-grabbing, yet the geometry keeps it orderly and neutral rather than expressive or decorative.
Likely designed to provide a modern, high-impact sans that stays approachable through geometric rounding and open interior spaces. The emphasis appears to be on strong presence, straightforward readability, and a clean, contemporary voice for display-led typography.
Spacing appears comfortable for large sizes, supporting dense, impactful headlines. The overall rhythm is steady and engineered, with a strong baseline presence and a consistent, no-nonsense finish across letters and figures.