Sans Superellipse Olred 2 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Gotham' by Hoefler & Co., 'EFCO Boldfrey' by Ilham Herry, 'JAF Bernini Sans' by Just Another Foundry, and 'Neue Helvetica' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, condensed, retro, punchy, friendly, poster-ready, space saving, high impact, signage clarity, retro flavor, rounded corners, rectilinear, compact, blocky.
A compact, condensed sans with heavy strokes and a distinctly rounded-rectangle construction. Curves resolve into soft corners rather than true circles, giving bowls and counters a squarish, superellipse feel. Terminals are mostly blunt and uniform, with minimal stroke modulation and a steady vertical rhythm. The lowercase is tightly set with sturdy stems, short joins, and small counters that hold up in bold display sizes; numerals follow the same condensed, blocky logic for consistent texture across lines.
Best suited for headlines and short-to-medium display copy where space is limited and impact is needed. It works well for posters, packaging, labels, and bold brand marks, and can be effective in wayfinding or signage where a compact, sturdy voice is desired.
The overall tone is assertive and energetic while staying approachable thanks to its softened corners. It evokes a retro, industrial sign-painting and poster tradition—bold, practical, and a bit playful—without feeling decorative or fussy.
This design appears intended to deliver maximum presence in a narrow footprint, using rounded-rectangle geometry to keep a bold, utilitarian structure feeling friendly. The consistent, low-modulation strokes and softened corners suggest a focus on clarity and reproducible forms for impactful display typography.
The condensed proportions create a strong vertical emphasis and a dark typographic color, especially in longer text. Rounded corners prevent the heavy weight from feeling harsh, and the consistent geometry keeps word shapes clean and recognizable at display sizes.