Sans Contrasted Riru 7 is a very bold, narrow, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logos, kids branding, playful, quirky, retro, bold, comic, attention grabbing, handmade feel, retro display, humorous tone, chunky, wedge-cut, bouncy, irregular, high-impact.
A heavy, compact display face with a lively, hand-cut silhouette and noticeable stroke modulation. Letterforms are built from chunky strokes with frequent angled terminals and wedge-like notches, creating a slightly irregular edge that reads as intentionally handmade rather than geometric. Counters tend to be small and rounded, and curves often pinch or swell, giving a buoyant rhythm across words. Widths vary from glyph to glyph, with some letters noticeably tighter or broader, adding to the animated texture in setting.
Best suited for short display settings such as posters, headlines, splashy branding, and packaging where a playful, handmade voice is desired. It can also work for logo wordmarks and event graphics when set with generous spacing and plenty of size to preserve its counters and interior detail.
The overall tone is exuberant and mischievous, leaning into a retro, cartoon-like energy. Its uneven, cut-paper character feels informal and attention-seeking, designed to entertain rather than disappear into body text. The bold mass and quirky detailing give it a friendly, slightly offbeat personality.
This design appears intended as a high-impact display sans with a deliberately irregular, hand-rendered finish. The goal seems to be to combine strong black shapes with whimsical, carved-in details to create a distinctive, energetic texture in titles and branding.
In the sample text, the dense weight and small interior spaces make it strongest at larger sizes, where the angled cuts and counter shapes are most legible. Rounded forms like O and Q show distinctive inner shapes, while many verticals end in sharp, slanted tips that create a consistent, jagged cadence along baselines and caps.