Sans Normal Logab 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, modern, confident, impact, speed, display, modern branding, attention, slanted, rounded, compact, blocky, soft corners.
A heavy, slanted sans with rounded, compact forms and a forward-leaning rhythm. Strokes are broadly uniform and strongly filled-in, with soft curves in bowls and terminals that keep the shapes friendly rather than sharp. The uppercase reads wide and sturdy with simplified geometry, while the lowercase is dense and highly legible, with single-storey forms where expected and clear, open counters for letters like a, e, and s. Numerals are thick and stable, with rounded interiors and consistent stroke presence that holds up at display sizes.
Best suited to headlines, short callouts, and brand statements where impact and motion are desirable. It works well for sports and fitness identities, promotional graphics, packaging, and bold UI labels, and is most effective when given generous spacing and room to breathe.
The overall tone is assertive and fast, combining a sporty, action-oriented slant with approachable rounded shapes. It feels contemporary and promotional, projecting confidence and momentum without becoming aggressive or harsh.
The design appears aimed at delivering maximum impact with a strong italicized drive, pairing rounded construction with heavy weight for attention-grabbing display typography. Its simplified, sturdy shapes suggest an emphasis on clarity and presence in marketing and identity contexts.
The pronounced slant and massed black weight create a strong left-to-right flow, which helps headlines feel dynamic but can compress texture in longer paragraphs. Letterforms maintain a consistent, no-nonsense silhouette, and the dot on i/j is clearly separated and robust, supporting readability in bold settings.