Sans Normal Likuw 13 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports, packaging, signage, energetic, assertive, sporty, urgent, confident, impact, speed, emphasis, headline, compact, dense color, rounded bowls, blunt terminals.
A heavy, right-slanted sans with compact proportions and tightly enclosed counters that create a dark, continuous typographic color. Curves are broadly rounded while terminals are clean and blunt, producing a sturdy, modern silhouette. The rhythm is assertive and slightly compressed, with rounded bowls (notably in O/C/e) contrasted by straight, angled strokes in forms like A, N, and Z.
Best suited for headlines, posters, packaging, and brand marks that need a high-impact, kinetic voice. It also works well for sports-related graphics, promotional banners, signage, and punchy social media headlines where strong presence and quick readability at larger sizes are priorities.
This typeface projects a forceful, energetic tone with a forward-leaning momentum. Its dense color and compact stance feel sporty and promotional, suggesting speed, urgency, and confidence rather than delicacy or restraint.
The design appears intended to deliver maximum visual punch in limited horizontal space, using a strong slant to add motion and emphasis. Its simplified, sturdy construction favors immediate recognition and bold branding over quiet, text-oriented nuance.
Letterforms show consistently rounded outer shapes with relatively tight apertures, which boosts solidity and impact. Numerals match the same forward-leaning, compact feel, supporting cohesive use in scoreboards, pricing, and promotional callouts.