Slab Contrasted Urwe 3 is a bold, normal width, medium contrast, upright, short x-height font.
Keywords: headlines, editorial, posters, packaging, branding, sturdy, vintage, authoritative, collegiate, impact, authority, tradition, readability, slab serif, bracketed serifs, ball terminals, compact lowercase, low x-height.
A robust slab-serif with squared, blocky serifs and subtly bracketed joins that keep the heavy strokes from feeling abrupt. Curves are broadly rounded and counterforms stay fairly open, while terminals often finish in firm, horizontal cuts; the lowercase shows compact proportions with a notably low x-height and prominent ascenders. The overall rhythm is steady and texty, with visible stroke modulation that adds a slightly traditional, printed feel without becoming delicate.
It performs best when strong typographic presence is needed—headlines, subheads, pull quotes, and poster-style messaging where the slabs can anchor the layout. In editorial or brand applications, it suits mastheads, packaging titles, and signage that benefit from a traditional, trustworthy voice.
The font conveys solidity and confidence, with a distinctly classic, print-forward tone. Its weight and slab structure suggest editorial authority and a touch of vintage Americana, making it feel dependable and emphatic rather than refined or airy.
The design appears intended to deliver a classic slab-serif voice with high impact and reliable readability, balancing sturdy geometry with enough curvature and modulation to feel established and print-native rather than purely industrial.
Numerals are wide and weighty, matching the strong headline color of the letters, and the set maintains consistent serif treatment across caps, lowercase, and figures. The uppercase reads particularly assertive, while the lowercase’s compact x-height contributes to a more formal, bookish texture in paragraphs.