Sans Normal Lanuv 22 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Resist Sans' by Groteskly Yours, and 'Dortmund' by Punchform (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, punchy, impact, motion, visibility, modernity, advertising, oblique, compact counters, rounded, blocky, high impact.
A heavy, oblique sans with broad proportions and rounded, tightly controlled curves. Strokes are thick and even, with minimal modulation, creating a solid, poster-like color on the page. Bowls and counters are relatively compact, terminals are clean and mostly blunt, and joins are sturdy, producing a dense, energetic rhythm. Numerals and uppercase forms read as bold and stable, while lowercase maintains a simple, contemporary structure with smooth circular elements.
Best suited to headlines, large-scale messaging, and identity work where strong presence and quick recognition matter. It works well for sports and performance-oriented branding, promotional graphics, packaging callouts, and bold UI/hero text where an energetic slant supports the message.
The overall tone is assertive and fast, with an athletic, forward-leaning momentum. It feels contemporary and promotional, projecting confidence and immediacy rather than refinement or delicacy.
The design appears aimed at delivering a high-impact, modern sans with a built-in sense of motion. Its wide stance, sturdy construction, and consistent slant suggest an intention to perform in attention-grabbing settings and maintain clarity at display sizes.
Spacing appears generous enough for display use, but the tight inner counters and heavy weight can cause darker text blocks in longer passages. The oblique angle is consistent across caps, lowercase, and numerals, reinforcing a cohesive slanted texture.