Sans Superellipse Irsa 7 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Blunt' by Miller Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo concepts, sturdy, sporty, industrial, retro, impactful, impact, branding, signage, geometric consistency, ink-trap relief, blocky, rounded corners, squared curves, compact counters, ink-trap notches.
A heavy, block-constructed sans built from rounded-rectangle geometry, with superelliptic curves and broad, flat terminals. Corners are consistently softened, while many joins and inner corners show small notch-like cut-ins that read like subtle ink traps. Counters are compact and often squared-off, producing tight apertures in letters like C, S, and e, and rectangular interior shapes in B, D, O, and P. The rhythm is dense and uniform, with short extenders, a tall x-height in the lowercase, and a slightly condensed feel inside each glyph due to the tight internal spaces.
Best suited to display work where maximum impact and clear silhouettes are needed: headlines, posters, athletic identities, bold packaging, and logo exploration. The dense counters and tight apertures suggest it will be most comfortable at larger sizes or with generous tracking in text-like settings.
The overall tone is assertive and mechanical, balancing friendly rounded edges with a tough, engineered presence. It evokes sports branding and industrial labeling—confident, loud, and built for immediate recognition rather than delicacy.
The design appears aimed at delivering a high-impact, geometric voice that stays readable under heavy weight by using softened corners and notch-like relief at tight joins. Its superelliptic construction and compact counters prioritize strong, repeatable shapes that hold up well in branding and large-format applications.
Diagonal letters (K, V, W, X, Y, Z) keep thick, stable strokes and avoid sharp points by flattening or truncating joins, reinforcing the blocky silhouette. Numerals follow the same squared, rounded-rectangle logic, with especially compact bowls and strong horizontals that keep the set visually unified in large sizes.