Sans Normal Bulel 12 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Sharp Grotesk Latin', 'Sharp Grotesk Paneuropean', and 'Sharp Grotesk Thai' by Monotype (names referenced only for comparison).
Keywords: ui text, editorial, web body, product design, signage, neutral, modern, clean, functional, approachable, readability, versatility, neutral voice, clarity, geometric, open counters, crisp, even rhythm, straight terminals.
This sans serif presents clean, geometric construction with smooth circular bowls and straight-sided stems. Strokes are even and crisp, with open apertures and generous counters that keep forms clear at text sizes. Proportions feel contemporary and efficient: capitals are simple and balanced, while the lowercase maintains a lively rhythm with a tall x-height and straightforward, largely monoline structure. Numerals follow the same restrained logic, with rounded forms and consistent stroke weight that reads uniformly in running text.
It works well for interface typography, web and app body copy, and general editorial layouts where steady rhythm and clear letterforms matter. The straightforward shapes also suit product copy, wayfinding, and informational signage that needs to remain legible across sizes.
The overall tone is neutral and modern, prioritizing clarity over personality. Its restrained geometry and even color give it a pragmatic, editorial feel, while the rounded bowls keep it friendly rather than severe.
The design intention appears focused on a versatile, contemporary workhorse sans that stays unobtrusive in use. Its geometry and open internal spaces suggest a goal of dependable readability and consistent texture in both headings and continuous text.
Curves are smooth and stable, and terminals tend to be clean and unembellished, supporting a consistent texture across mixed-case settings. The sample text shows solid spacing and a steady typographic color that holds up in longer passages.