Sans Normal Amgef 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gilmer' by Piotr Łapa and 'Campton' and 'Neue Campton' by René Bieder (names referenced only for comparison).
Keywords: ui, signage, editorial, branding, presentations, modern, neutral, straightforward, friendly, professional, readability, clarity, versatility, neutrality, systematic, clean, open apertures, even rhythm, crisp terminals.
A clean sans with smoothly rounded forms, consistent stroke weight, and crisp terminals that stay largely horizontal or vertical. Proportions are balanced and modern, with generous apertures and open counters that keep letters from feeling congested. Curves are regular and circular in character, while diagonals (as in V, W, X, Y) are straightforward and stable, creating an even, predictable texture in text.
Well suited for UI text, product and service branding that needs a neutral voice, editorial subheads, signage, and informational materials. It should also work effectively in dashboards, presentations, and packaging where clarity and a consistent typographic tone are priorities.
This typeface conveys a clear, matter-of-fact tone with a contemporary, utilitarian calm. Its even rhythm and restrained detailing feel neutral and trustworthy, with a mild friendliness coming from the rounded curves and open counters rather than any overt personality.
The design appears intended as a general-purpose, highly legible sans for everyday communication. By emphasizing open shapes, consistent strokes, and uncomplicated construction, it aims to perform reliably across a wide range of sizes and contexts without drawing attention to itself.
The sample text shows a steady color and spacing that supports continuous reading, while round letters like O/Q and bowl forms like b/p/d maintain consistent geometry. Numerals appear straightforward and unobtrusive, matching the letterforms’ restrained, functional style.