Sans Normal Remar 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ageo' by Eko Bimantara (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, approachable, impact, approachability, clarity, modernity, simplicity, rounded, soft corners, compact, geometric, clean.
A heavy, rounded sans with smooth curves and generously filled counters that keep forms open at large sizes. Strokes are consistently thick with minimal modulation, and joins are softened, giving diagonals and terminals a slightly cushioned feel. Proportions lean compact and sturdy: round letters are broad and stable, while verticals are straight and dense, producing a strong, even color in text. The lowercase shows simple, single-storey forms (notably the a and g) and a short-armed r, reinforcing a straightforward, contemporary construction.
This font is well-suited to headlines, short statements, and display typography where a strong, friendly voice is needed. It works especially well for branding, packaging, and signage that benefit from rounded geometry and high visual impact. For longer passages, it will be most comfortable at larger sizes with ample spacing to offset its dense color.
The overall tone is bold and friendly, combining a sturdy presence with softened geometry. Its rounded detailing and compact rhythm make it feel approachable and slightly playful, without becoming informal or decorative.
The design appears intended to deliver maximum impact with minimal stylistic fuss, pairing geometric clarity with softened edges for approachability. Its simplified shapes and heavy build suggest a focus on modern display use where warmth and confidence need to read instantly.
In the sample text, the weight creates a very dark typographic color with tight interior whitespace, making it best suited to larger settings. The numerals are robust and legible, and the uppercase set reads particularly solid and poster-like due to its broad, simplified silhouettes.