Sans Contrasted Asray 11 is a bold, narrow, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, magazine, branding, packaging, editorial, retro, dramatic, assertive, refined, space-saving, display impact, editorial tone, classic flavor, condensed, high-waisted, bracketed, flared, calligraphic.
This typeface presents a condensed, vertical build with tall lowercase proportions and a strong, dark text color. Strokes show noticeable modulation, with thick stems and finer joins and terminals that often flare or taper, creating a subtly calligraphic rhythm. Curves are compact and controlled (notably in C, S, and e), while many letters feature wedge-like, bracketed terminals that read as softened serifs. Counters are relatively tight, and the overall spacing produces a dense, columnar texture suited to punchy setting.
Best suited to headlines, subheads, and short-to-medium display text where its condensed width and dark color can create impactful hierarchy. It can work well in magazine and cultural layouts, branding lockups, and packaging where a classic-yet-assertive voice is desired.
The tone feels editorial and retro, with a dramatic, poster-like presence that still retains a polished, bookish discipline. Its flared terminals and compressed silhouettes suggest classic display typography—confident and slightly theatrical rather than purely utilitarian.
The design appears intended to deliver a space-efficient display face that combines condensed proportions with controlled contrast and flared terminals, giving a modern text engine a more expressive, vintage-leaning surface. It prioritizes strong vertical rhythm and recognizable letterforms that hold up in bold, attention-driven settings.
Distinctive shapes include a single-storey a and g, a compact e with a sharp terminal, and numerals that echo the same tapered stroke endings for a cohesive set. The uppercase maintains strong verticality, while the lowercase carries most of the personality through its terminals and modulation.