Sans Normal Orlab 10 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, bold, retro, playful, punchy, impact, approachability, display clarity, retro flavor, rounded, soft corners, compact, heavy terminals, high readability.
A heavy, rounded sans with compact proportions and a large lowercase that keeps counters open despite the dense weight. Curves are built from broad, smooth arcs, while corners are subtly softened rather than sharply squared, giving letters a cushioned feel. Strokes terminate with blunt, blocky ends and minimal modulation, creating an even, poster-ready texture. The overall rhythm is sturdy and consistent, with slightly condensed-feeling bowls and generous interior spaces that help maintain clarity at large sizes.
Best suited to headlines and short, high-impact copy where its mass and rounded geometry can carry the layout. It works well for branding, packaging, and signage that needs a friendly but forceful voice, and it remains legible in large blocks of display text when set with adequate spacing.
The tone is upbeat and approachable, with a strong, attention-grabbing presence that still feels friendly rather than aggressive. Its rounded construction and chunky weight evoke mid-century display typography and packaged-goods signage, leaning into a confident, upbeat mood.
The design appears aimed at delivering maximum visual impact with a welcoming, rounded sans voice. It prioritizes bold silhouettes and consistent, low-modulation strokes to create a dependable display texture for modern branding and retro-leaning graphic styles.
The uppercase reads especially stable and geometric, while the lowercase adds warmth through rounded joins and simplified forms. Numerals match the letterforms with broad, full shapes and clear silhouettes suited to bold typographic statements.