Sans Superellipse Hubab 13 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Daimito' by Blaze Type, 'Arlen' by Groteskly Yours, 'Bajazzo Rounded' by Schriftlabor, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, punchy, approachable, impact, modernize, soften, simplify, brand focus, rounded, chunky, soft corners, compact, geometric.
A heavy, geometric sans with rounded-rectangle construction and generously softened corners. Strokes are monolinear and dense, producing strong, even color with minimal modulation. Bowls and counters trend toward squarish superellipse shapes, while joins are clean and sturdy; terminals are mostly blunt with rounded edges rather than sharp cuts. The lowercase has a notably large x-height and compact apertures, keeping word shapes tight and impactful, and the numerals follow the same wide, rounded geometry for consistent texture in display settings.
Best suited to headlines and short-form text where impact and legibility at larger sizes matter—posters, bold brand marks, packaging, and wayfinding or signage. In longer passages it will feel dense and attention-forward, making it more appropriate for emphatic highlights than continuous reading.
The overall tone is confident and contemporary, with a friendly softness coming from the rounded corners and squarish curves. Its weight and compact spacing make it feel assertive and energetic, suited to attention-grabbing messages without looking aggressive.
Designed to deliver maximum presence with a modern, rounded-geometry voice. The consistent stroke weight and superelliptical curves suggest an intention to combine industrial sturdiness with approachable softness for contemporary display typography.
Round characters (like O/0) read more like rounded rectangles than perfect circles, giving the face a distinctive, engineered feel. Curved-to-straight transitions stay smooth and uniform, and the punctuation and dot elements appear large and solid, reinforcing the strong, poster-like rhythm.