Sans Normal Atreb 7 is a light, narrow, monoline, upright, short x-height font.
Keywords: ui labels, wayfinding, posters, packaging, brand systems, clean, modern, friendly, minimal, approachable, clarity, versatility, space saving, modern tone, approachability, rounded, open forms, airy, tall ascenders, compact.
A clean, rounded sans with consistent stroke weight and softly curved terminals. Proportions run on the condensed side with generous vertical emphasis, producing tall caps and ascenders over comparatively small lowercase bodies. Curves are smooth and circular in letters like O/C/G, while straight stems stay crisp, creating a calm, even rhythm in words. Counters are open and uncomplicated, and the numerals follow the same simple, rounded construction for a cohesive text color.
Works well for interface labels, navigation, and general-purpose display text where a compact width and clean geometry help fit information into tight spaces. It also suits posters and branding that want a modern, friendly sans without overt stylization, and can hold up in short to medium text settings thanks to its open forms and steady rhythm.
The overall tone is contemporary and unpretentious, with a friendly clarity that feels practical rather than formal. Its rounded geometry and restrained detailing give it a calm, approachable voice that reads as modern and straightforward.
The design appears intended as a straightforward, contemporary sans that balances compact proportions with rounded, approachable shapes. It prioritizes clean construction and consistent rhythm to stay versatile across signage, interface, and brand applications.
Uppercase shapes feel spacious and simple, while the lowercase relies on long ascenders/descenders for distinction, which makes mixed-case text look tall and airy. The design avoids sharp corners and heavy contrast, keeping emphasis on smooth geometry and legibility.