Sans Normal Ohluz 12 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'ITC Avant Garde Gothic' and 'ITC Avant Garde Gothic Paneuropean' by ITC, 'Quicksans' by Image Club, and 'Avoidance Genevra' by UICreative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, straightforward, impact, clarity, approachability, modern branding, signage legibility, rounded, geometric, sturdy, high-contrast counters, open apertures.
A heavy, geometric sans with rounded bowls and largely uniform stroke weight. Curves are smooth and circular, while terminals are clean and mostly flat, giving a crisp, engineered feel. Proportions are compact with generous x-height and wide internal counters; spacing reads even and robust in display sizes. Uppercase forms are simple and symmetrical, and lowercase shapes keep a pragmatic, contemporary structure with single-storey a and g and a short, utilitarian ear on g.
This font performs best in headlines and short blocks where strong, rounded shapes can carry visual impact—posters, branding marks, packaging, and wayfinding or retail signage. It can also work for UI labels and callouts when a bold, friendly voice is needed, though its weight and compact forms make it less suited to long-form text at small sizes.
The overall tone is modern and approachable, with a confident, no-nonsense presence. Its rounded geometry softens the weight, making it feel friendly rather than aggressive, while the crisp construction keeps it professional and matter-of-fact.
The design appears intended to deliver a contemporary, geometric look with high legibility and strong presence. It emphasizes simple construction, open counters, and consistent rhythm to stay clear and impactful across display applications.
Distinctive details include a lowercase t with a long, flat crossbar extending mainly to the left, a small-shouldered r, and numeral forms with broad, stable silhouettes (notably a circular 0 and a strong, angled 2). The ampersand is compact and bold, matching the font’s sturdy rhythm and maintaining clarity in dense settings.