Sans Normal Lukob 3 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Malva' by Harbor Type, 'Binate' by Monotype, 'Core Sans N SC' by S-Core, 'Fagun' by The Northern Block, 'Gogh' by Type Forward, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, bold, confident, playful, attention, momentum, friendliness, display impact, slanted, rounded, punchy, compact counters, smooth curves.
A heavy, right-slanted sans with rounded, inflated forms and compact internal counters. Strokes are smooth and largely uniform, with broad curves and softened joins that keep the texture cohesive at large sizes. The uppercase feels sturdy and blocky while staying rounded at key terminals, and the lowercase uses simple, single-storey constructions with a tall, prominent x-height and short extenders. Numerals match the same rounded, robust build, creating a consistent, high-impact rhythm across letters and figures.
Best suited for headlines, short statements, and display settings where impact and momentum are desired. It works well for branding in energetic categories (sports, fitness, entertainment), as well as packaging and promotional graphics that benefit from a bold, rounded voice.
The overall tone is energetic and assertive, with a sporty, promotional feel driven by the strong weight and forward slant. Rounded shapes and generous curves add approachability, keeping it from feeling harsh or industrial. The result reads as confident and lively—well-suited to attention-grabbing, upbeat messaging.
The design appears intended as a high-impact display italic that combines strong visual presence with friendly, rounded construction. Its proportions and slanted stance emphasize speed and confidence while maintaining an approachable, contemporary feel.
The combination of thick strokes and tight counters makes the face most comfortable when given adequate size and spacing, especially in dense lines of text. The slant is pronounced enough to create momentum, so alignment and tracking choices will noticeably affect perceived pace and legibility.