Sans Normal Lunup 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Graphie' and 'Quiet Sans' by Dharma Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sports graphics, packaging, sporty, dynamic, confident, playful, retro, impact, motion, approachability, display focus, rounded, soft corners, compact apertures, heavy slant, chunky.
A heavy, forward-slanted sans with broad proportions and rounded, softened terminals. Strokes are thick and steady with minimal modulation, and counters tend to be compact, creating dense, punchy letterforms. The shapes lean on simple geometric construction—round bowls and smooth joins—while the italic slant and slightly sheared horizontals add speed and tension. Numerals and capitals share the same robust, blocky rhythm, favoring clarity at display sizes over delicate interior space.
Best suited for short, high-impact settings such as headlines, posters, athletic branding, and promotional graphics where its weight and slant can convey motion. It can also work on packaging or label systems that need a friendly but forceful voice, especially when ample spacing and larger sizes preserve counter clarity.
The overall tone is energetic and assertive, with a fast, sporty feel driven by the pronounced slant and bold massing. Its rounded geometry keeps it friendly rather than aggressive, giving it a playful, retro-leaning personality that still reads as modern and impact-oriented.
The design appears intended to deliver maximum presence with a sense of speed—combining bold, rounded geometry with a strong italic stance to create a confident display voice that remains approachable.
The texture is intentionally tight: letters like a/e/s show smaller openings and thick joins, which increases visual weight and emphasizes silhouette. The italic construction feels built-in rather than mechanically skewed, keeping curves and diagonals visually consistent across the set.