Sans Faceted Asbu 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Magnitudes' by DuoType, 'Bystone' by GraphTypika, 'Neue Northwest' by Kaligra.co, 'Radley' by Variatype, and 'Heavy Boxing' by Vozzy (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, industrial, athletic, retro, techno, assertive, impact, space-saving, signage, modernized retro, mechanical feel, blocky, faceted, chamfered, squared, compact.
A compact, heavy sans with squared proportions and planar, chamfered corners that replace most curves with crisp angles. Strokes are consistently thick with minimal modulation, producing a solid, high-impact texture. Counters are simple and geometric (often squared or rounded-rectangular), and joins favor blunt terminals and cut-in notches that give letters a machined, constructed feel. The overall rhythm is tight and uniform, with sturdy verticals, clipped diagonals, and a slightly modular, stencil-like clarity in several shapes.
Best suited to display settings where bold silhouettes and angular detailing can be appreciated—headlines, posters, product packaging, and punchy brand marks. It also fits sports identities, industrial themes, and high-contrast layout moments where a compact, blocky voice is needed. In longer text, it’s more effective for short bursts (labels, callouts, UI headers) than for continuous reading.
The tone reads tough and utilitarian—more engineered than friendly—with a sporty, retro-industrial edge. Its faceted geometry evokes metalwork, machinery, and bold signage, projecting confidence and momentum rather than delicacy. The strong silhouettes and angular cuts also lend it a techno or arcade-era flavor.
The design appears intended to deliver maximum impact in limited horizontal space, using consistent faceting to create a recognizable, engineered look. Its simplified counters and strong terminals prioritize immediacy and signage-like legibility while adding character through chamfered cuts rather than curves.
The face maintains a consistent corner language across caps, lowercase, and numerals, which helps it feel cohesive in headlines. At smaller sizes the dense weight and tight interiors can reduce openness, while at display sizes the distinctive chamfers and block forms become the primary personality.