Sans Superellipse Gilub 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Racon' by Ahmet Altun, 'LHF Advertisers Square' by Letterhead Fonts, and 'Nue Archimoto' by Owl king project (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, retro, playful, industrial, techy, sporty, impact, branding, legibility, modernism, display, rounded, blocky, geometric, modular, square-rounded.
A heavy, rounded-rectangle sans with superellipse curves and a compact, modular construction. Strokes are thick and even, with squared terminals softened by generous corner radii, producing a strong, uniform color in text. Counters tend to be squarish and inset, and many joins are engineered with simple right-angle logic, giving the forms a slightly stencil-like, machined feel without actually breaking strokes. The overall rhythm is tight and sturdy, with wide shoulders and broad horizontal bars that stay consistent across uppercase, lowercase, and numerals.
Best suited to headlines and short text where its dense weight and rounded-square geometry can carry personality and impact. It works especially well for branding, posters, packaging, and signage that benefits from a sturdy, geometric voice and clear, consistent alphanumeric forms.
The tone reads bold and upbeat, mixing retro display energy with a utilitarian, engineered personality. Its rounded geometry keeps it friendly, while the dense weight and squared structure suggest signage, equipment labeling, and sport/tech branding.
The design appears intended to deliver maximum presence through simplified, superellipse-based shapes that remain legible while feeling stylized. It aims for a distinctive display sans that bridges friendly rounded forms with a robust, industrial structure for contemporary branding and title use.
Distinctive letterform choices—such as the angular construction in V/W, the compact, squared counters, and the simplified curves in letters like S and G—reinforce a modular, logo-ready look. Numerals follow the same rounded-rect logic, helping mixed alphanumeric settings feel cohesive.