Sans Superellipse Hurot 13 is a very bold, normal width, monoline, upright, tall x-height font visually similar to 'Korolev' by Device, 'Geogrotesque Condensed Series' and 'Geogrotesque Sharp' by Emtype Foundry, 'Fester' by Fontfabric, and 'Neusa Neu' by Inhouse Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, assertive, modern, friendly, punchy, utilitarian, impact, clarity, modernity, approachability, soft corners, blocky, compact, high contrast-free, sturdy.
A heavy, monoline sans with a squared-off skeleton softened by generous rounding at corners and terminals. Curves read as rounded-rectangle/superellipse shapes, giving bowls and counters a compact, geometric feel. Stems are thick and consistent, apertures are relatively tight, and joins stay clean and uncluttered, producing a dense, poster-ready texture. Lowercase forms are tall and robust, with simple, straightforward construction and minimal modulation.
Best suited for short, high-impact settings such as headlines, posters, brand marks, and bold UI or signage where strong presence is needed. The compact counters and heavy strokes also make it effective for labels and packaging, while longer text will read most comfortably at larger sizes with ample spacing.
The overall tone is bold and confident with an approachable, contemporary friendliness coming from the rounded corners. It feels direct and no-nonsense, yet not harsh—more “solid and modern” than aggressive. The weight and compact counters add urgency and impact, making the voice feel loud and dependable.
The design appears intended to deliver maximum punch and clarity through a geometric, rounded-rectangle construction. By pairing very heavy strokes with softened corners and tight, stable shapes, it aims for a contemporary display voice that stays friendly while remaining highly assertive.
Round characters like O, Q, and 0 appear more squarish than circular, reinforcing the superelliptical geometry. Diagonals and angled terminals (notably in letters like A, K, V, W, X) keep edges crisp while maintaining softened outer corners. Numerals are wide and stout with simple silhouettes designed to hold up at large sizes.