Sans Normal Nubav 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Geograph' by Sarah Khan, 'Gravita' by TipoType, and 'Coco Gothic Pro' and 'Coco Sharp' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, playful, confident, impact, attention, clarity, approachability, simplicity, geometric, rounded, blocky, heavy, smooth.
This typeface is a heavy, geometric sans with wide proportions and compact internal counters. Curves are built from near-circular bowls and rounded shoulders, while terminals are predominantly flat and clean, producing a sturdy, blocky silhouette. The lowercase features a single-storey “a” and “g,” with simple, open constructions and a consistent, even rhythm. Numerals are similarly robust and rounded, with an “8” made of balanced stacked forms and a “0” that reads as a clean oval.
This font is best suited to display sizes where its wide, solid letterforms can carry impact—headlines, posters, branding marks, packaging, and bold wayfinding or signage. It can also work for short UI labels or calls-to-action when strong emphasis is needed, but its dense counters suggest avoiding long paragraphs at small sizes.
The overall tone is confident and approachable, with a friendly, contemporary feel driven by rounded geometry and ample mass. Its strong shapes read as energetic and slightly playful rather than formal, making it feel suited to upbeat, attention-getting communication.
The design appears intended to deliver maximum impact through simple, geometric construction and heavy, stable forms. It prioritizes immediacy and recognizability, aiming for a contemporary, friendly display voice that remains clean and straightforward.
Because the counters are relatively tight and the strokes are very heavy, the face has a high visual presence and can feel dense in long settings. The uppercase forms appear especially commanding, while the lowercase maintains a straightforward, utilitarian clarity that pairs well with the font’s bold personality.