Sans Normal Sudat 3 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, editorial, modern, assertive, clean, friendly, display impact, clear reading, modern tone, brand presence, rounded, crisp, geometric, sturdy, compact.
A sturdy, rounded sans with crisp, high-contrast transitions and mostly uniform, confident strokes. Curves are built from smooth, near-circular bowls with gently flattened terminals, while joins and apertures stay relatively open for clarity. Proportions feel compact and well-centered, with consistent caps and numerals that read solidly at display sizes; the lowercase shows simple, single-storey forms (notably a and g) and straightforward, vertical construction.
Best suited for headlines, posters, branding marks, and packaging where a strong, clean sans presence is needed. It also works well for short editorial display settings—pull quotes, section titles, and deck copy—where compact proportions and rounded clarity help maintain legibility at larger sizes.
The overall tone is modern and assertive, with a clean, no-nonsense rhythm that still feels approachable due to its rounded shapes. It conveys a contemporary editorial character—confident, readable, and slightly compact—suited to bold statements without feeling harsh.
The design appears intended to deliver a contemporary, geometric-leaning sans voice with confident weight and smooth, rounded forms, balancing punchy display impact with straightforward readability.
The numerals are wide and prominent, matching the caps in visual weight and presence. Round letters (O, Q, G, C) emphasize smooth geometry, while diagonal forms (V, W, X, Y) keep a crisp, balanced stance that supports impactful headings.