Sans Other Bidum 2 is a bold, narrow, monoline, upright, normal x-height font visually similar to 'JollyGood Proper Condensed' and 'JollyGood Sans Condensed' by Letradora (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s media, branding, playful, quirky, friendly, retro, handmade, add personality, casual display, retro charm, youth appeal, bouncy, cartoonish, chunky, rounded, jaunty.
A compact, heavy sans with softly rounded corners and an intentionally irregular, hand-cut feel. Strokes stay fairly even in thickness while terminals show slight flaring and wedge-like shaping, creating a lively rhythm across words. Curves are generous and counters are relatively open for the weight, while many verticals and diagonals appear subtly tilted or uneven, giving the set a jittery, animated texture. The figures echo the same chunky construction with simplified, high-contrast silhouettes that read clearly at larger sizes.
Best suited to display applications such as headlines, posters, stickers, packaging, and cheerful brand marks where personality is the priority. It can also work for short blurbs or captions at larger sizes, especially in contexts aimed at playful, casual, or youth-oriented communication.
The overall tone is upbeat and mischievous, with a casual, comic sensibility. Its uneven stance and bouncy proportions feel approachable and handmade rather than technical or corporate, leaning toward a retro display mood.
Likely designed to provide a bold, characterful sans with a hand-made, slightly wobbly construction that stands out in short strings. The emphasis appears to be on friendly impact and distinctive silhouette rather than neutral text performance.
Spacing appears moderately tight and the letterforms lean on distinctive silhouette over strict consistency, so the face feels most at home when its irregularities can be seen. The lowercase is especially rounded and buoyant, and the numerals share the same playful, slightly off-kilter energy.